Select an SEO-Boosting Content Writing Service to Attract, Engage, Persuade, and Inform Customers
Services
Human-Written Content
The gold standard in company blog creation — 100% human written content will always have the edge over AI-assisted content. Technology can’t yet match an SEO expert writer’s ability to capture brand voice and personality with a light and consistent touch, delivering the authenticity modern internet users crave. As Gen Z and Millennial consumers take over the lion’s share of purchasing power, relatability, simplicity and individuality are growing increasingly more important when it comes to copy.
Functionally conveying information isn’t enough to get them excited — but a blog that deftly conveys your mission, purpose and values certainly is. At Imogen Sharma’s Writing Service, extensive market research underpins every blog post and location page we create on your behalf.
Augmented AI Content
There’s a lot of talk at the moment over whether AI content is likely to get flagged by web crawlers and negatively impact SEO efforts. Luckily, Google’s algorithm doesn’t rank based on whether content is human-written vs. AI-assisted — it ranks based on quality, relevance and performance. As such, it’s possible to create exceptional SEO-friendly AI-assisted content, but there’s a catch. While AI can deliver the basics — intent, nuance and context must be overseen by human experts.
Only someone with SEO experience can create high-volume AI-assisted blogs that convert. That’s because high-performing AI content requires carefully researched inputs and continued prompts. Once generated, AI blog posts must be edited by a pro to ensure they’re up to Google’s exacting standards.
Edited AI Content
If your focus is on volume and scaling up at speed, edited AI is for you. The aim of edited-AI campaigns is quantity, and it’s possible to generate several edited-AI blog posts per day. Without continual finessing and refinement, the product is basic and functional. It may trigger AI detectors, but this alone shouldn’t impact SERP ranking.
Edited AI posts are written with the primary aim of driving your website up the SERPs. They might not capture audiences’ attention in the same way as more refined writing, but they can meet search engines’ basic requirements. Edited AI is ideal for rapidly scaling your content repository. Just remember that quality content is a key driver of conversion, and edited AI content isn’t as high-quality or compelling as human-written or augmented AI.
Content Strategy
All content writing services include a high-level custom content strategy with:
- Audience segmentation: Demographic, psychographic and online behavioural pattern research.
- Brand voice consistency: Establish and maintain a consistent brand voice.
- Content lifecycle management: Ideation, creation and repurposing.
- Predictive analysis: Continual refinement.
- Conversion funnel optimization: Regularly refine touchpoints.
Whether you want to take control over the hub and spoke campaign or need one built from scratch, Imogen Sharma’s Writing Service adapts to your requirements.
How to Get Your Free Blog Post
Ready to get a company blog that people want to read? Let Imogen Sharma’s Writing Service help you showcase the best of your brand, build trust and authority, and send your website to the top of Google’s search engine results pages.
Getting started with Imogen Sharma’s Writing Service is easy:
- Choose your preferred service (human-written, augmented AI or edited EI), request a free sample and fill out your details.
- I aim to get back to you immediately, will ask a few questions to ensure I understand your culture and brand voice, then get to work.
- Expect free samples within one day for edited AI, two days for augmented AI and three days for 100% human written — including weekends.
- Meet via Zoom or use email to discuss the sample — you can request a free revision at this point. Revisions are an important part of the process — especially early on — so be fully honest about what you need so we can achieve your vision.
- If you’re happy with the sample and ready to move forward, we’ll discuss a suitable posting frequency. I’m on-hand to liaise with relevant departments, such as marketing, HR and social media at any time to execute digital marketing campaigns and ensure topics and themes are aligned with company goals.
Content ideation and creation can be as collaborative or autonomous as you need. If you’re looking for a professional content writer and editor to independently create a hub and spoke campaign from scratch, based on market research and analytics, I’ve got you. Likewise, I understand if you prefer to have regular meetings and provide strict briefs, ensuring I take cues directly from your team.
No matter which content writing service you select, I’ll conduct extensive market research, develop a content strategy and revise each piece up to three times.
What Does Each Service Include?
Whether you opt for a high volume or budget campaign, you get the same comprehensive service:
- Sample blog posts: 500 words
- Individual blog posts: 1,000 words
- Rolling contract blog posts: 1,500 words
- Targeted market research
- Brand research to understand culture and capture voice
- Content strategy
- Local SEO strategy
- Brand storytelling
- One infographic (if relevant)
- One royalty-free image
- Three free revision rounds
- Collaboration via Zoom, Slack, Teams, in person or your preferred method
- Content uploaded to WordPress, Google Docs, etc.
All articles are adapted to your company’s culture, core values and mission to make sure they align with your target audience and resonate deeply.
What’s the Content Creation Process?
The exact process is customised to your brand and preferred working style, especially when it comes to collaboration. You can be as involved in or removed from ideation and strategy as you choose, but both are included in the cost.
Here’s a run down of how the writing process works:
- Onboarding: Complete a questionnaire and provide a foundational understanding of your brand, goals and priorities and send over any relevant documentation.
- Research: I’ll get stuck into research immediately, discovering your brand’s identity, values, online presence and conducting market research into your audience for ideation.
- Free blog post: You receive a free 500 word blog post to assess fit – Google Docs is my preferred platform as it has excellent collaboration tools for revision requests.
- Contract: After getting the green flag, I send over a rolling contract for you to read and sign. Then I send an invoice, you approve my proposed topics (or provide content briefs) for the month and I start writing as soon as payment lands.
- Revisions: You’re encouraged to be ultra picky and highlight any issues through revision requests or by writing comments on the Google Doc. The more specific you are, the better each piece will get. After a few rounds, you’ll barely rely on them. I have 24 hours to complete revision requests, after which a late charge of £10 applies for each day, to be refunded from your next month’s bill. Additional revisions after three are charged at £50.
- Meetings: We can have meetings via Zoom or Teams whenever you require, and I’m available via email between 7am and 7pm GMT. Ideation is an ongoing process, and I’ll always have a bank of concepts and topics for hub, spoke and pillar content. Writer’s block is not something I’ve ever struggled with!
Depending on whether you’d prefer for me to own ideation and strategy or you’re driving it, I can request approval for my content briefs or await your briefs as required.
🔍 Get Your Sample
🎉 We’re a culture fit, yay!
📜 Check the contract
💷 Invoice and payment
📝 Receive your content
🔍📊 Analyze and refine
🌱🚀 Grow your site
Top Clients
Indeed
I’ve worked on Indeed’s employer-focused content strategy for four years. Its site is an established global authority in the world of employment, providing valuable insights, resources, tools and tips for attracting top talent, leadership, training and development, and effectively operating a business.
Ancestry
Having written for Ancestry over the past year, I’ve been a key contributor to its Learning Hub, PetDNA and main blog. Ancestry’s content strategy revolves around storytelling, leveraging personal insights into history to connect readers to their heritage. By presenting readers with engaging narratives, discoveries and guides, it emphasises the richness of historical family connections.
Testimonials
“Imogen is our favourite writer!”
Marcelle at Ancestry
“Imogen Sharma has produced some of the best customer experience articles we’ve published.”
Shep Hyken
My Philosophy as a Content Writer in Glasgow
I’m a firm believer in culture fit and building relationships that last. That’s why I create a free sample for every prospective client – to make sure we’re aligned and that you absolutely love (and nothing less) my writing style and approach to content marketing.
Imogen Sharma 