SEO content writer and copywriter simplifying complex customer journeys. Experience spans finance, recruitment, health, PR, and other high-trust sectors.
Writing is water for me. In 8 years as a freelancer, I’ve penned 4,000 articles (around 4 million words) of SEO content, blog posts, service pages, landing pages, articles, internal comms, and website copy. My biggest strength is turning complex or stressful topics into clear, trust-building language that compels action across the user journey.
ResMed Blog (December 2025-Present)
At ResMed, I turn medical data into heavily-sourced B2C blog content people can easily read and understand. It’s a unique balancing act of keeping the legal and clinical teams happy with flawless scientific accuracy, and making sure the copy is warm and engaging. As of February 2026, I also do QA for other writers’ work, checking sources and editing copy to be 100% consumer-friendly and factual.
My longest running SEO and content writing partnership – Indeed haven’t let me go for five years. Taking inspiration from my management and HR background, I write for the SEO-optimised B2B blog, helping SMB leaders recruit and manage their teams. Indeed has strict rules and extensive documentation around voice and tone, and all articles must be written within the brands inclusivity and legal frameworks. Above, you’ll find a recent article I’ve written. Plus, I’ve ghostwritten 170 pieces for the recruiter that I’ll happily share with you!
MentalHealth.com (May 2024-June 2024)
With MentalHealth.com, I worked with a medical SME to develop SEO-optimised B2C blog posts that help readers reach out for support and guidance around this sensitive topic.
Cultivar Blog (June 2024-Present)
Drawing from my experience as a general manager in London, I ghostwrite Cultivar’s B2B finance blog on behalf of the CEO. It contains highly specialised advice for CPG brand owners, turning complex financial and operational concepts into clear, actionable advice. Cultivar’s blog is an excellent example of SEO-optimised content that’s hyper personalised to its target audience, in stark contrast to the generic content business owners find increasingly untrustworthy.
Healthy Paws Pet Insurance (April 2025-Present)
As a proud parent of two cats and a dog, I’m delighted to help fellow pet owners with SEO-optimised B2C blog posts for pet insurance company Healthy Paws. Articles cover common health issues, quirks and behaviour, answers to pet insurance questions, and advice about managing the cost of pet ownership.
1800 contacts Eye Society Blog (February 2025-Present)
The voice is dialled up to 11 on this one, and the tricky bit is balancing accurate and detailed scientific info with an ultra modern and relatable tone. These articles showcase my ability to provide thoroughly-researched wellness advice and write humourously without being irreverent.
I love writing about a variety of topics, and the research and sourcing demands for this B2C consumer lifestyle brand are rigorous. SEO-optimised articles include advice about insurance, moving home, healthy habit ideas and tech reviews.
Sunbelt Rentals Strategic Web Copy and Technical Blog Posts (August 2024-Present)
Writing for Sunbelt Rentals involves synthesising complex equipment manuals and proprietary data to produce authoritative, search-optimised product pages and blog content. All copy is grounded in rigorous research and follows the brand’s extensive content guidelines, answering technical user queries and attracting organic web traffic.
Imogen Sharma 