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Glasgow Content Writer Frequently Asked Questions

Looking for answers? You’re in the right place.

What are the actual business benefits of blogs?

Conversion rate optimization, lead generation, sales enablement, customer retention, increased search engine ranking, brand affirmation and community building are a few examples of how blogging can benefit your business.

Looking for an in-depth exploration of a business blog’s benefits? Check out our article, A Comprehensive Guide to the Power of White Label Blogs.

What’s the difference between human written and AI-assisted content?

The most crucial difference between human written and AI-assisted content is brand voice and personality. If you type a brief into ChatGPT, it will write you a blog post that’s SEO optimized, contains the right keywords and sounds fine. However, without plenty of refinement and finessing, the post will likely contain errors and sound distinctly bland — not very compelling for readers or search engines.

If you’re looking to create a high-volume campaign at speed, this is adequate, but even the most basic AI-generated blog needs editing, fact checking and formatting by an SEO and digital marketing expert. Human-written blogs will always be more engaging, nuanced and brand-specific, but they take longer to create and cost more. They’re the perfect choice for someone looking to use SEO and content marketing to broaden their audience and increase retention.